CONDITIONALS
There are two parts in a conditional sentence:
·
if or conditional clause
·
main clause or result
Study the following conditional
sentences:
1.If you order now, you will get 5%
discount.
2.If I had more money, I would lend
you some.
3.If they launched a good marketing
campaign, the products would be sold easily.
4.If a product represents high
quality, customers will pay a high price.
5.If we had bought it before, it would
have been much cheaper.
Examples in
the 1st Conditional
describe a possible condition and
its probable result.
The 2nd Conditional describes an
unlikely condition, a hypothetical situation.
The 3rd Conditional describes an
impossible condition because it
refers to the past.
The order of the two parts, if and result clause,
can change. But when the if-clause
goes first, you need a comma to separate them.
Study the chart:
Conditional
clause
|
Main clause
|
|
1st
conditional
(PROBABLE)
|
If + present simple
|
Future simple
Present simple
Modal
Imperative
|
2nd
conditional
(IMPROBABLE)
|
If + past simple
|
would + verb
might/could + verb
|
3rd
conditional
(IMPOSSIBLE)
|
If + past perfect
|
would have + past participle
might/could have + past participle
|
The condition can be introduced by if or unless = if not.
I won’t buy this model unless I
get a discount. (if I do not get… )
Sometimes when
is used instead of if to introduce
the condition:
Braking begins at the brake pedal. When you push on it, it will lever and tell the brake master cylinder to
compress brake fluid into the brake lines.
Notes on the 1st conditional
The most common form is: if + present simple in the if
clause and future simple (will + base form) in the result clause.
But you can also use an imperative or a modal + base
form in the result clause:
If you fill the tank with
petrol now, you can drive without stopping for hours.
If you are sleepy, stop right now to have a coffee.
When you refer to something that always happens,
natural facts, for example, you use a present simple in the result clause too:
If you are a wholesaler, you
get better prices.
Notes on the 2nd conditional
Apart from a simple conditional (would + base form),
you can use a modal (might/could) + base form in the result clause.
If you were here, you could
help me. (but you aren’t here)
If I were you… is used to give advice:
If I were you, I would check
tyre pressure.
If verb “to be”
appears in the if clause, always use
“were” and translate it as a
subjunctive.
If he were more fluent, he would give the presentation.
Notes on the 3rd conditional
In the result clause of 3rd conditionals
you can use modal perfects (might have/could have) + past participle.
If the shipping hadn’t been
delayed, we could have got the goods yesterday, but they had lots of problems
and they couldn’t arrive on time.
1. Match the following main and if clauses.
1. If
you are not fully satisfied with the products you ordered...
2. If
a product is customer-friendly...
3. If
she worked from home...
4. If
they reduced the price...
5. If
my boss listened to me...
a. ...she
would not spend such a lot of money and time every day.
b. ...you
can return them within a fortnight.
c. ...he
would make a lot of money.
d. ...you
are very likely to buy it repeatedly.
e.
...customers would be delighted.
1
|
2
|
3
|
4
|
5
|
2. Complete the following conditional sentences with the right verb
tense.
- If you _______ (be) a good trader, you will get a bonus.
- The company ________ (launch) a new product if the market were favourable.
- We would have got more discounts if we __________ (negotiate) the price.
- If I had the mailing list, I ________ (start) the mailing campaign immediately.
- If he is ambitious, he ________ (have) a promising future in business.
- They would lower their prices if they _________ (join) an association of producers.
- If the team _______ (design) a good advertising campaign, the product would be sold very easily.
- They ________ (send) us the product immediately if it had been available.
- Customers will be contacted if the order _______ (be) delayed.
- If she ________ (can) speak Chinese she would get a job in Beijing.
Discuss in pairs.
What would you do if...
- ...you had a great idea for promoting a product?
- ...you launched a product and it didn’t work?
- ...you spent a lot of money launching a product but you didn’t meet your target?
- ...a colleague asked you for help?
- …a colleague criticised you?
- ...you arrived late at an important meeting?
- ...your boss didn’t accept any of your ideas or suggestions about marketing?
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